Launch Parties

Think like a super-fan.

Are you a super-fan of anything? You might be looking forward to a book release of a beloved series. Maybe the latest Tea Shop Mystery release found you sweaty-handed with anticipation. Or the next Stormlight Archives book. Or perhaps you cannot wait to get your paws on the next Lock and Mori book. Whatever the case, here are some ideas for celebrating your favorite franchise. Enjoy, and PARTY ON, DUDES!

  1. FOOD

The Tea Shop Mysteries always come with recipes at the back of the book. Lord of the Rings mentions lots of food in the Shire chapters. Edmund has a thing for Turkish Delight in The Chronicles of Narnia. So make a menu, go to Pinterest, and bake your little heart out.

007Turkish Delight (rose-flavored)


For the second two Lord of the Rings movies, I drew a thirty-one-day countdown calendar (for each.)


(Two ideas, more to come. Bear with.)

Okay, you’re saying. I’m not a super-fan. But are you a writer? Do you have a book coming out? What are some ways you can pump up the hype? Book launches are awesome…if you set a budget and don’t go too overboard (read: get your friends/family to help.)

Lady Catherine Says: 365 Tweets of Condescension is coming out on Jane Austen’s birthday of this year (December 16th.) And I plan on having  a local (and later an online) launch party.

Lucky me, my book of humor comes with a built-in fan base: Jane Austen.

So for refreshments, I just have to Pinterest/Google for Regency recipes and get a few friends together to bake with me. Find the era of your book and research recipes. Also look for food references (I know: duh.) And if all else fails, get a cake with your cover printed in edible frosting on top.


Bring copies of your books to sell. If you’ve only got an e-book, that’s a little tricky. Make sure to have buy links on your business card or postcard or whatever freebie paper/s you hand out. Better yet, keep a guest book and gather email addresses (noting that you will be in touch) and email out (ONCE!) a buy link and possibly an invitation to your e-newsletter.


Try your local library (some love local authors and will let you celebrate there for free!) If that doesn’t work, try bookstores, cafes, or some venue related to your book.


Find a theme in your book and have favors relating to that theme. Writing a book with a tea theme? Buy personalized tea bags to hand out (with you book title and purchase info on them/your website address.) Have business cards, postcards, or bookmarks to hand out. Do a raffle. But make sure you do NOT raffle or give away your book at the event. Why? People will postpone buying your book, in hopes that they will win the raffle or giveaway.

Those are just some of my ideas. I’ve only done an e-book launch party/book signing, but I did see a small increase in sales for the next two days after the party.

Have fun, be yourself, show an interest in others, and stick to your budget.

Keep your pen on the page,


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